Neil Mason
Director, Applied Insights
Neil has been involved in marketing analysis for more years than he cares to remember having started off his career at ACNielsen helping major FMCG brands understand the effectiveness of their marketing programmes.
Neil got involved in web analytics over 7 years ago when he moved from the agency side to the client side as Chief Knowledge Officer at QXL. Neil became Chief Marketing Officer for QXL in 2001 and got the opportunity to practice what he preached by putting customer insights and analysis at the core of the marketing strategy.
At Applied Insights, Neil consults with major businesses about using web analytics and other data to improve online business performance. Neil is also a frequent speaker at web analytics conferences and events and contributes a regular column at ClickZ.
In May 2007 Neil was elected as a Director to the Board of the Web Analytics Association, with responsibility for International aspects.
Speaking at:
Wise up to the Web (South Wales)
Wednesday 21 November
9.00am - 4.30pm
Dragon Hotel, Swansea
